RA
HI, I'M
REGIS.
Former High-Level Swimmer.
Ex-Decathlon.
International Marketer.
Entrepreneur.
01 VALUE PROPOSITION
CORE EXPERTISE
GROWTH STRATEGY
80%
Market Research. Business Development.
CONTENT MARKETING
95%
Brand Storytelling. 360° Content Production.
TRAFFIC ACQUISITION
85%
SEO. SEA. CRM. Mass Media.
E-COMMERCE & CX
75%
CRO. e-Merchandising. Omnichannel Strategy.
PROJECT MANAGEMENT
80%
Team Leadership. Strategic Planning. Budget Management.
DATA & ANALYTICS
70%
KPIs Monitoring. Performance Analytics. Customer Insights.
MINDSET
With Composure.
DETERMINATION
With Discernment.
INITIATIVE
With Agility.
ORGANIZATION
With Pragmatism.
CREATIVITY
02 HIGHLIGHTS
CASE STUDIES
03 BACKGROUND
EXPERIENCES
2023 - 2026
SPA SUEDOIS
Chief Executive Officer
Led the company's commercial and digital transformation through complete brand identity redesign, website launch, sales materials, distribution network expansion : +242% sales (€420K).
2021 - 2023
DECATHLON WS.
Head of Marketing & Communication
Led omnichannel marketing and communication initiatives across France, Europe (10+ markets) and China, managing a team of 10 and a €1M budget : +46% sales (€1.03B).
2019 - 2021
DECATHLON WS.
E-commerce & Digital Manager
Led e-commerce growth in France through digital marketing and e-merchandising, managing a team of 3 and coordinating international teams across Europe: +38% web sales (€9.2M).
2016 - 2019
NABAIJI
Content & CRM Leader
Designed editorial content strategy and managed digital distribution on social media, email campaigns (database +600K cust.) Led customer relationship initiatives: 96% customer satisfaction.
EDUCATION
2017 - 2018
INSEEC BS.
MBA Marketing & Brand Management
Specialized in international marketing, strategic brand management, with advanced expertise in digital marketing, consumer behavior. Thesis focused on neuromarketing.
2015 - 2017
EFAP BS.
Master Marketing & Communication
Specialized in communication, digital marketing and media strategy, with a strong focus on press relation, influence, online reputation and brand communication.
2013 - 2015
VICTOR LOUIS UNI.
HND Business Communication
Developed core skills in communication, marketing, project management and client consulting, complemented by market research, economics and commercial basis.