BUSINESS
DEV.

Company. Spa Suédois

Context. Acquisition of a distressed company due to low in-store traffic and a lack of online presence, resulting in insufficient visibility and commercial traction to support a niche business.

Period. 2023 – 2026

Role. Chief Executive Officer

Market. France

Environment. B2B2C · Wellness

01 STRATEGY

MAIN CHALLENGES

Align the company's visual identity and communication with its premium positioning by creating a consistent brand experience across all customer touchpoints.

BRAND IDENTITY

Strengthening a premium brand identity

Establish an acquisition strategy by strengthening organic visibility and introducing paid marketing channels to generate qualified traffic and support long-term growth.

TRAFFIC ACQUISITION

Designing a seamless customer journey

Redesign the website architecture and user experience to create a more intuitive journey, improve access to information and support higher conversion rates.

CUSTOMER JOURNEY

Building a sustainable digital acquisition strategy

Transform a local business into a national model by extending commercial reach and enabling customers to access products, installation and after-sales services nationwide.

MARKET REACH

Expanding beyond the local regional market

02 MY ROLE

SKILLS APPLIED

100%

90%

80%

65%

50%

AS CEO, I LED BUSINESS TRANSFORMATION BY LEVERAGING MY EXPERTISE IN MARKETING, COMMUNICATION AND BUSINESS DEVELOPMENT WHILE ACQUIRING NEW CAPABILITIES IN SUPPLY, LOGISTICS, OPERATIONS AND PRODUCT EXPERTISE.

MARKETING

PRODUCT

SALES

ADMIN.

SUPPLY