DECATHLON
INTL.

Duration. 7 years (2016 – 2023)

Market. Worldwide

Business unit. Watersports - Swimming

Objective. Lead international and omnichannel marketing, communication and e-commerce initiatives to accelerate customer acquisition, conversion and retention.

Annual revenue: €1 billion +

01 STRATEGY

MAIN CHALLENGES

Align the company's visual identity and communication with its premium positioning by creating a consistent brand experience across all customer touchpoints.

BRAND IDENTITY

Strengthening a premium brand identity

Establish an acquisition strategy by strengthening organic visibility and introducing paid marketing channels to generate qualified traffic and support long-term growth.

TRAFFIC ACQUISITION

Designing a seamless customer journey

Redesign the website architecture and user experience to create a more intuitive journey, improve access to information and support higher conversion rates.

CUSTOMER JOURNEY

Building a sustainable digital acquisition strategy

Transform a local business into a national model by extending commercial reach and enabling customers to access products, installation and after-sales services nationwide.

MARKET REACH

Expanding beyond the local regional market

02 MY ROLE

SKILLS APPLIED

100%

90%

80%

65%

50%

AS CEO, I LED SPA SUÉDOIS' BUSINESS TRANSFORMATION BY LEVERAGING MY EXPERTISE IN MARKETING, COMMUNICATION AND BUSINESS DEVELOPMENT WHILE ACQUIRING NEW CAPABILITIES IN SUPPLY, LOGISTICS, OPERATIONS AND PRODUCT EXPERTISE.

MARKETING

PRODUCT

SALES

ADMIN.

SUPPLY